What Makes a Great Logo

Elements of Logo Design and Branding

Barney Yau
2 min readFeb 23, 2017

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This workshop is for beginners and non-designers who want to:

  • Understand the creative process behind designing brand identities from start to finish
  • Discover the tricks and techniques used to create an attractive and meaningful logo that people can recognise and remember
  • Learn about the design tools used to turn initial sketches and ideas into digital format ready to be used on marketing material

No previous experience or laptop required. Limited spaces available!

商標代表你的品牌,幫顧客認識你丶記得你丶選擇你。 “What Makes a Great Logo” 教你自己動手做商標設計,低成本,高效益。

About Me

Barney has 8 years of design experience and has worked on over 200 projects with startups, SMEs and multinational corporations.

He has also taught design to over 1,000 students at Google Campus London, WeWork, The University of Oxford, The London School of Economics, Imperial College London and The Hong Kong University of Science and Technology for over 3 years, and has run private design sessions with startups, hackathons and incubator cohorts.

He is currently working on Notes.Design (www.notes.design) — a project to bring notes, videos and workshops to people who want to explore and understand design.

Sessions

2017

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